Gossip

Gossip—whether narrating stories or opinions—about other people is widespread and shared by approximately 100% of the world. It has perfect product-market fit. Why do we do it?

• It makes us feel better about ourselves
• It lets us play out how we would react in a particular situation and establishes our approach or opinion as reasonable. It provides us with validation.
• It makes the listener go through the same experience as the narrator.